E-commerce & webshops

Re-typing everything at the end of the day: the story of every growing webshop

Your webshop grows and yet it gets messier. Re-typing orders, stock that never adds up, invoices one by one. Why that is not a tool problem, and when you do or do not need a system of your own.

By Ricardo TheijsFebruary 25, 20267 min read

Short answer. Orders you re-type by hand at the end of the day between your webshop, your point of sale and your accounting are not administration. They are a missing connection between systems that do not talk to each other. A standard integration solves the happy path. The moment your process deviates, with cross-border VAT, a second sales channel or a margin calculation of your own, the re-typing starts all over again. The question is not which tool you buy, but which goal you want to reach, and whether that cannot be done smarter and with less manual work today. Almost always it can.

Your webshop is running. Revenue is growing. And yet it feels messier than it did a year ago.

You started with one channel and an accounting package. By now you sell through your own shop, through bol and maybe through Amazon. You have a point of sale in the store. You have a payment provider. And somewhere at the end of every day there is someone, often you, re-typing everything from one screen into another.

This is what an entrepreneur wrote about it on a Dutch forum: "At the end of the day I get to re-type everything. Very impractical, in other words."

It has become so normal that nobody finds it strange anymore. It is just how things work. And that is exactly the problem.

It is not administration, it is a missing process

Re-typing does not happen because you are too lazy to look for a button. It happens because two systems do not talk to each other, and you bridge the gap with your hands.

In practice you are then human middleware. You read an order on one screen and type it into another. You do that faithfully, every day, and every time you do it there is a chance of an error you have to fix again later.

Growth exposes it. At ten orders a day you do not notice. At a hundred orders, across three channels, with returns and partial deliveries, it becomes the silent brake on your business. You have hired people to keep up, and half their work is plugging gaps that should not be there.

Where the re-typing hides

It is never in one place. It is spread across your entire operation, and that is why it feels like chaos instead of one clear problem.

Your orders. Every sale in Shopify, WooCommerce or Lightspeed has to end up in your accounting eventually, whether that is Moneybird, Exact Online or e-Boekhouden. By name, with the right VAT rate. Do that by hand for each order and it costs hours you never get back. How to tackle that is covered in avoid re-typing orders between systems.

Your stock. As soon as you sell on bol or Amazon alongside your own shop, your stock no longer adds up on its own. A customer orders on bol while your own shop sold the last unit an hour ago. That is called overselling, and on bol it leads to fines and even suspension of your seller account. Read syncing stock across multiple channels.

Your invoices. Creating an invoice for each order, and then reconciling your payout from Mollie or CCV by hand against the transaction fees, is not accounting. It is drudgery your system should be doing.

Your margin. Sell across the border and, above the threshold of 10,000 euro, the VAT rate of your customer's country applies, and you calculate your margin per country after deducting bol commission and shipping. By hand that is an error waiting for you. Read VAT and margin in cross-border sales.

Four symptoms, one cause. Your systems each keep their own version of reality, and you reconcile them by hand.

Why you cannot simply buy your way out of this

The reflex is understandable: surely there must be a tool for it. And there is, partly.

A standard integration between your webshop and your accounting covers the ordinary case. One channel, simple orders, one VAT rate. That works, and if that is your situation, by all means build nothing yourself.

But there is a reason the same forum entrepreneur wrote: "A system where front, ERP, CRM and accounting form a single whole is an unaffordable utopia." Standard integrations stop where your process begins.

They fall over on exactly the things that cost money:

  • Cross-border VAT and the margin scheme. Those are decisions, not field mappings. A standard integration between Shopify and Moneybird pushes fields back and forth, but it does not assess which rate applies above the OSS threshold.
  • Reconciling your payouts. Mollie, CCV or Multisafepay pay out after deducting transaction fees. Tracing that back cleanly to the right order and the right margin is logic, not an export.
  • A second and third channel. Sync tools like Channable or ChannelDock work until you sell on two channels at once. Beyond that you need a process that treats orders, stock and invoicing as a single whole, not three separate integrations that each cost a few thousand euro and their own maintenance.

This is the core of the trade-off that no vendor makes for you, because a vendor's answer is always its own product. A standalone tool buys the label. The choice behind it, and the exceptions after it, stay yours.

The question worth more than any tool

Before you connect or build anything, you put the process under a proper light. Not only the question of why you do it this way, but above all: which goal do you want to reach, better overview and less manual work, and can that be done smarter today?

Often part of the re-typing exists because a process was once devised by someone who left long ago, and nobody has dared to touch it since. Do not ask that question, and you automate your mess. Faster, and with a more expensive subscription.

Ask that question, and regularly half the work disappears before a single line of code is involved. What remains is what truly deserves automation: the order processing, the stock synchronization, the reconciliation, the margin calculation. That is where a system of your own earns its place, because your channels, your suppliers and your exceptions are yours and nobody else's.

This can be done smarter and with less manual work today than the way you do it now. Not with a standalone package that does not know your exceptions anyway, but with a solution built for your channels and suppliers. That is what I build.

Frequently asked questions

Can I connect my webshop to my accounting?

Yes. Most packages (Moneybird, Exact Online, e-Boekhouden) offer an integration that automatically creates an invoice for each order and processes the payment. With WooCommerce or Shopify and standard orders that works well. The integration usually syncs every 15 to 30 minutes.

When do I need custom work instead of a standard integration?

The moment your process deviates from the standard: multiple sales channels, cross-border VAT, partial deliveries, or reconciling payouts minus transaction fees. Those are decisions a standard integration does not make, and that is exactly where your time and margin leak away.

What does a webshop integration cost?

A standalone integration costs a few hundred to a few thousand euro plus monthly maintenance. Cheap as long as you need only one. Have three channels and an accounting package with exceptions, and those separate integrations add up to more than one process that handles the whole.

When should I specifically not build a system of my own?

When your process is standard and stable. One channel, standard VAT, no special margin logic. Then building is a waste of capital and an existing package is the right choice. --- *I am Ricardo Theijs of RNT Projects. I come from the enterprise process world (UWV, Centric, G4S, MSc Business Process Management) and ran cross-border e-commerce myself for years. I build the systems where standard packages fall short, and I say so honestly when that is not needed.*

Running into this yourself?

I review your process and build the solution where a standard package falls short. Remote, with visible results in two weeks.

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